Industry Tracker Intros
Intro graphics for Bloomberg’s Global Industry Tracker, which presents metrics on the top companies in each industry sector. Every sector needed its own intro, so each one is built around a single object that stands for the industry, drawn as a technical line illustration.
Working with the creative director’s feedback, I came up with the concepts and the final compositions, made in 2D and 3D (Illustrator and Cinema 4D).
Visual design
Illustration
3D modeling
Creative Director | Lutz Vogel
Visual Designer | Namh Kim
Animators | Yuko Magoshi, Jake Zucker, Neil Gilbert
Animations
Eight of the intros in motion, each six seconds long.
More sectors
Title frames for five more sectors: internet media, telecom carriers, chemicals, mobile phones and airlines.
Data screens
Two of the tracker’s data screens for the lodging sector: return potential and news sentiment.
