Ford Screen Interface
A pitch for the in-car interfaces of Ford’s new Mondeo for the Chinese market: the cluster (behind the steering wheel) and the center console. The goal was a fresh interface language built on Ford’s “smart surface” concept that stayed true to the brand: modern and distinctive, yet intuitive for a wide range of drivers.
I was responsible for all of the visual design: the UI and the visual language, and the motion together with the animator. The UX was led by the UX director.
Visual Design
3D Design
Motion Design
User Interface Design
Creative Director | Michael Glass
UX Director | Alex Poole
Visual / Product Designer | Namh Kim
3D Designer / Animator | Hussain Almossawi
In motion
The final cluster interface in motion.
The ask
The client wanted the driver and the passenger to be able to use the system independently, each activating different features. They also wanted the interface to be intuitive enough for anyone to reach their goal in the shortest time.
Taxonomy
We defined a taxonomy for content hierarchy, screen behavior and interaction patterns across the cluster and the center console. It kept the UI states consistent while leaving room for localization and future features.
Wireframes
Wireframes for the cluster and the center console explored layout, information flow and interaction logic across driving scenarios. They aligned stakeholders early and became the blueprint for prototyping and visual design.
Visual design
The palette is built for the smart surface: a background color, a responsive display color and a Ford blue highlight, each defined for day and night so the UI stays legible as the light changes.
Final screens
Final screens for the cluster and the center console: driving and navigation views on the cluster, then climate, apps, music and navigation on the center stack.
