Bloomberg VR
A fully immersive 360° VR experience that introduces finance professionals to the Bloomberg Terminal. Set in a cinematic environment, it gives an interactive overview of the terminal’s key features and data tools. Working under the creative director, I was responsible for all of the visual design: 3D modeling, UI, motion and interactivity.
Built for the HTC Vive, it ran in the reception space of Bloomberg’s New York headquarters for visitors, and at a few external events where finance clients could see what Bloomberg offers.
Visual design
UX / UI design
3D modeling
Motion design
Creative Director | Lutz Vogel
Visual Designer | Namh Kim
Animators | Yuko Magoshi, Jake Zucker
Promo
The promo film for the experience.
Problem
The Bloomberg Terminal is a powerful tool used widely by finance professionals and traders, but many potential customers found its technical, complex interface hard to understand.
Goal
To demystify the terminal and show its value. Using VR, we set out to help people understand its core features and how they support financial decisions.
Storyboards
Planning for 360° is different from planning for a flat screen. These storyboards map each scene twice, as a framed view and as the full sphere around the viewer, to work out where things sit in space and where the user will be looking.
Challenge
Our audience was finance professionals, mostly aged 30 to 65, and most of them were new to VR. During the trial period, a substantial number struggled to navigate the experience and weren’t sure how to use the controllers to interact with the scenes.
Solution
We added a short tutorial at the start that walks users through the interactions available on the controller buttons. After it went in, users told us the interactive parts were much easier to follow, and that they enjoyed the experience and came away understanding the Bloomberg Terminal better.
Scene stills
Stills from the experience. Financial data and interface elements are placed around the viewer as a 3D environment.
Process reels
Process clips for four scenes (News, Tesla, Tools and Bond Market), from early 3D blocking through motion studies to the final look.